OATLY
"Milk but made
for humans"
We’ve put together some ideas for a series of short animations that we believe would bring Oatly’s unique spirit to life in a fresh and engaging way.
Title: "What's that?"
Description: A peaceful countryside view is interrupted by the discovery of a strange guy drinking milk directly from a cow. (Sounddesign still to come.)
Rawcut
Title: "The first person to try milk"
Description: A cow stands grazing in a vast field. A man in a skimpy cow costume sneaks up to drink the cow's milk. The cow looks at him with irritation and gives him an Oatly milk.
Storyboard
Rawcut
Title: "Schoolyard Trouble" - You've got the wrong milk buddy
Description: A rowdy cow in a denim jacket pushes him against the locker and rips the milk out of the childs hands.But instead of a beating, the child gets an Oatly milk. The child drinks in irritation from the carton while it gets a friendly pat on the back.
Storyboard
