Designers in Residence Campaign 2023
Together with EMMA Kreativzentrum, we designed a new key visual for the campaign of their Designer in Residence program. The primary objective was to craft an eye-catching and versatile image that seamlessly translates across diverse media channels.
We were asked to create a modern and intruiging visual that animated young designers from all over the world to apply to the program. Versality and the seamless adaption across a variety of mediums and formats was important.
By experimenting with various movements and shapes, we bridged the gap between conceptual and tangible. As we represent the three individuals, our forms ebb and flow in sync with the evolving designers taking part in the residency.
Using AI, we explored a wide range of shapes, and expanded the limits of our imagination. It was an exciting and inspiring journey of discovery and experimentation.