"Ever seen a HAY in the wild?"
Inspired by the classic and natural look of the J41, J77 and J110 by HAY we created this soothing animation showcasing three of their colorways.
By creating a landscape surrounding the chairs and contrasting their colorway we set direct focus and attention directly onto the chairs.
Every chair has its own unique properties and therefore also its own Environment surrounding it.
The project headline "Ever seen a HAY in the wild?" hints at the idea of the chairs playing the main role in a nature-documentary, which we used as an inspiration to frame the shots.
Here are some insights into the making of the animation.